Float People: Therapy Gets Weightless

Flotation therapy has been growing in popularity over the last few years. It’s basically relaxation through floating in lukewarm or body temperature water mixed with magnesium sulfate (Epsom salt).
A monthly float helps you stay calm and improves the quality of your sleep. You get your own private tank and can tailor the experience to your own needs; Swimming suit or naked? Lights on or black-out dark? It’s up to you.

Nick Youssef interviewed our owner of the Brooklyn 6-year-old floating spa: Lift / Next Level Floats in Carroll Gardens and talked about getting through the shutdown, floating for the masses, and the shared love of Brooklyn.

When do you expect a full VR rollout?
Gina Antioco: Ideally at our six-year [anniversary]. End of May. Something fresh to offer while
we’re celebrating six years of business.

This is a luxury experience. Do you see a way this becomes affordable for people whose job is standing all day and not getting paid a lot?
GA: We actually, after Covid, started a community floats program. If people contact us we can set them up with basically half-price floats.

I love that!
GA: It’s our way to give back to people who have been severely financially impacted. Fortunately for us, it’s easy to give something like that away during our off-peak hours. And I’d love if you put that in: We’re trying to get the word out.

What would you say to a person who is curious to try floating, but lumps it in with a health fad flavor of the month?
GA: They really have to come in and try it. The experience will vary from person to person. That’s why we say don’t give us one try to give us three and that’s why we have this discounted bundle: $67 per float. And we don’t want people to share it because we want each individual to experience them.

You definitely have a calming environment. And Leo the shop dog is a great touch.
GA: We planned him that way.